Member feedback doesn’t need to be a headache.
Rewarded member feedback for gyms, leisure centres, clubs and trusts. Short questions about the parts of the club they use, answered in seconds, and a monthly prize draw that keeps them answering.
Afternoon, Laura
How would you rate the welcome when you arrived?
You set the prizes. We handle the fulfilment.
Visits fall long before the direct debit stops.
The numbers on member retention all point the same way. Members who keep coming in keep paying, and the ones who drift away do it months before anybody notices.
7 months
longer is how much more membership you get from a member visiting four or more times a month, compared with one who does not.
Retention Guru1 in 3
members leave every year across the industry, with average annual retention at 66.4%. Most clubs replace a third of their base just to stay flat.
HFA 2025 Benchmarking Report
average length of membership, by monthly visits
- 8+ a month+7 months
- 4–7 a monthstaying
- 2–3 a monthat risk
- 0–1 a monthdrifting
- staying
- worth a question
- worth a call
The four-plus band is the Retention Guru finding. The lower bands show the shape of the relationship rather than measured figures.
Seconds
to answer a monthly check-in
3
questions a month, no more
0
apps to download
1
call list, straight to your team
Put your own numbers in.
Five per cent is deliberately modest, and it is the only assumption doing any work here.
£54,000
Revenue retained in year one
Two taps, a few seconds, and a reason to bother.
Members don’t need another app to download. A link arrives by WhatsApp or email, they answer three short questions, and they are entered into that month’s draw.
step 1 A question about the part of the club they use.
step 2 They choose whether to be named, and whether they want a call.
step 3 Every answer is an entry. It is why they reply again next month.
step 4 Winners pick their own card, or one of your own club rewards.
Every part of your club, with questions written.
Switch on the areas you run. Each one has its own bank of questions broken into sub themes, so a score never leaves you guessing which bit moved. Add your own questions whenever you like.
- Gym floor
- Classes
- Pool and wet side
- Changing rooms
- Reception
- Café and retail
- Racquet and padel
- Junior and family
- Community
- Wellbeing
- Digital and admin
- + your own
NPS goes to every member once a quarter regardless of what else you switch on, so you always have the one number your board asks for.
Valuable data in the hands of your team, fast.
In the console
- Member rating and NPS, by site, by area and by team
- Every comment in one place, filtered to negative, praise, or members who named a team member
- An at-risk list built from falling scores, lapsed answers and members who have gone quiet
- A call list of members who asked to be contacted, with assignment, status and notes
- Each member's full feedback history, so you have the context before you pick up the phone
- Breakdowns by age, member type and tenure, with a minimum group size so nobody is identifiable
For your members
- Join by QR code or a unique link in your existing comms, with no app to download
- Answer by WhatsApp or email, whichever suits them
- An open feedback box they can use any time, not just when asked
- The choice to stay anonymous
- A monthly prize draw with gift cards from around 50 brands, or your own rewards like guest passes and PT sessions
- A "you said, we did" board so they can see what their feedback changed
50+
gift card brands, issued instantly
You
set the winners and the value, every month
Be the first to find out.
We are opening pilots with a small number of leisure operators before we open it up more widely. Leave your details and we will come to you first.
Or email us at hello@eeda.io